Roughly half of my life experience was gathered in the pre-personal computer age. By my recollection, The “old days” came to a screeching halt sometime around the mid-80’s when IBM came out with a big box machine that had a whopping 40mb hard drive. Anyone who could afford a couple grand to have one in their own home bought one. Imagine what was going through my mind as I toyed with one of these machines for the first time the year after graduating from business school. I was prepared for nothing. Learning how to use a Texas Instrument Calculator might as well have been time spent learning how to use an Abacus. I realized that while I was in school learning the old game the rest of the world was busy creating a new game. Fortunately for me, I didn’t exert all of my youthful energy on academics. I was lucky to have spent my college years in the mountains of Colorado where a fair allotment of my time was devoted to outdoor adventures. Hiking and fishing and back country skiing are the experiences that I now find myself celebrating through my art.
One of the greatest lessons that any of us can learn is that everything is constantly changing and that education never stops. At some point, we are all confronted with changes in technology or changes in health that bring about a need to adapt and re-focus. . My chronic illness has for now taken me away from photography, video production and the client base that I’ve established. Over the course of the last six months I’ve redirected my focus to painting yet my marketing is lagging behind.
I started thinking about the concept of “postcards from the imagination” while writing a recent posts and I think it really represents me well. My paintings are regularly conceived in my imagination and I’ve learned a great deal about composite photography techniques which allow me to imagine new ways to present my photography. For now, my ambitions of doing shows is beyond what my health will allow but thanks to technology I have a storefront window to the world. It’s time for me to start selling some of this new work and all that stands in the way is a little hard work and a lot of education.
What do you think of my new brand? Which banner is more effective?